Stereotyping Essay Example for Free

Stereotyping Essay Many would agree that stereotyping can be seen as an individual’s preconception about another individual depending on race, color, gender, or religion. Once an individual has built a stereotypical opinion he or she would view the communication and actions individuals of a different race, color, gender, or religion with prejudice. Racial stereotyping is an extremely detrimental facet of stereotyping. It actually paves the way for outright racism, which can cause communication barriers on multiple levels. For example, a stereotypical individual feels that some people are more intelligent that others due to their race, or the color of their skin. Racial stereotyping can lead to the suppression of the minority population in an area by the dominant culture, and this hinders societal development. The practice of racial stereotyping through the use of the media has been used throughout history by some members of society to attain various goals. The most effective way to get peoples reaction about an issue is through the media. Racial stereotyping is perpetuated highly through the film and television media, so it is important for people to mind what they watch, and how sincere the materials are being represented. In addition, a lot of movies are racially stereotypical. For example, in the movies members of gangs are most times, big black guys. This can be misinterpreted as showing that black people are usually gang members, which is not necessarily true. Furthermore, when a particular group is stereotyped, they will begin to internalize the inherent negative image, and might actually mimic some behaviors that have been portrayed in the negative imagery. The fact that they are already being criticized, can lead people to actually portray the action in reality. As mentioned above, the media can affect the way people react to certain matters, so when people are stereotyped negatively, they could change themselves in response to what is shown in the media. Ronald Takaki observed that â€Å"the pressure that the majority puts on a minority being stereotyped is high because their upward mobility will not reach equality† (Takaki, Ronald 1990 p. 101). This can cause people who are being stereotyped to feel isolated and can lead to a barrier being created between communities. In addition, a common reaction to stereotyping and criticism is that people become extremely defensive. This is a natural reaction, which most people tend to do when they feel trapped or scared. Racial stereotyping occurs between different races because many people are scared of being seen as different. For example, when a black or Hispanic family moves to a place like Canada, some people around might be initially reluctant to interact with them due to their racial difference. Hence, a communication barrier might be built between them. Stereotypical people are afraid of the idea of being different, and this is why they try to criticize others. They might also try to persecute the minority in the community, so that they would feel unwanted and eventually leave their country. As Anna Lisa Raya indicates her experience of having to define her self as what others thought in the article â€Å"it’s hard enough being me†. Overall, the idea of racial stereotyping will always be in our lives. However as time goes by we become more humanism because people are learning to not judge others by their race, gender, or religion. Therefore, we shouldn’t be afraid of being different and we should allow more cultural diversity into our lives, as stereotyping can lead to the suppression of minority populations by the dominant culture.

Attachment Theory Analysis Development And Application Psychology Essay

Attachment Theory Analysis Development And Application Psychology Essay This paper focuses on the concept of attachment theory. We begin with an analysis of what it is and its development and the founders and important people who have applied and developed it. We then present its applications in the modern psychology. Attachment can be defined as the emotional bond that connects one person with another. This theory was first advanced by psychologist John Bowl by and he described it as a lasting psychological connectedness between human beings (Bowlby, 1969). He believed that the initial bond that is formed by children with their parent or caregivers have very important impact upon their entire lives. According to him, the attachment is very fundamental in ensuring that the childs chances of survival are enhanced. The main theme in the theory of attachment revolves around the notion that mothers who are responsive and available to the needs of their children usually establish some sense of security. The infant are therefore ware of the fact that such a bond with a dependable parent or caregiver is important for their security and safety. This gives them a well secured platform to explore the world at large. The main characteristics of attachment Secure base This is when the caregiver or parent provides a dependable and secure base for the child to explore the world. Safe haven This is exhibited when the child feels afraid and threatened. They do therefore turn back to their caregiver to seek comfort Maintenance of proximity This is exhibited when the child makes efforts to be as close to the caregiver or parent as much as possible in order to keep themselves safe. Distress of separation The Ainsworths theory of Strange Situation Mary Ainsworth, a psychologist in 1970s carried out research that expounded immensely on the work of Bowlbys. Her famous theory of Strange Situation revealed that there is a notable effects of attachment on the human behavior. The study which she conducted entailed an observation of children aged between 12 and 18 months who were being watched as they responded to various situations in which they were left alone for a short period of time. The infants were then reunited with their mothers as pointed out by (Ainsworth, 1978). On the basis of the observed responses, Ainsworth came up with three main styles of attachment which were: Secure attachment Ambivalent-insecure attachment Avoidant-insecure attachment However, later on, the work of Main and Solomon (1986) saw the addition of an extra style of attachment referred to as disorganized-insecure attachment. Several other studies have shown that the various attachment styles have a profound influence on the behavior of humans in their later lives. Detailed characteristics of attachments Secure attachment Children who are securely attached do exhibit a lot of distress when they get separated from their caregivers. They do however become happy on the return of their caregiver. It is worth pointing out the fact that these children do feel secure and are able to depend entirely on their parents ar caregivers. Whenever the caregiver or parent leaves, they may feel upset but with the knowledge and hope that their caregiver would soon come back. In case they get frightened by anything, these securely attached children would seek the comfort and protection of their caregivers. They know their parents and caregivers and their ability to provide them with assurance and comfort. Ambivalent attachment The ambivalently attached children normally do become distressed whenever their caregivers leave them. This form of attachment is usually uncommon and is therefore observable in just a small percentage of American children. It has been shown through research that ambivalent children are a product of poor maternal availability. These children however, cannot rely on their parents availability for their needs to be met. Avoidant attachment This form of attachment is characterized with children who try at all costs to avoid their parents or primary caregivers. In case they get offered a chance, they would show no form of preference between their caregivers and new people who are considered total strangers. Research work has indicated that this form of attachment comes about as a result of a neglectful or abusive caregiver. This therefore means that children who get penalized or punished fpor their reliance on their caregivers would soon learn to avoid seeking their help in the future. The problems with attachment There are a myriad of problems that affects attachments. The questions that most people may ask are what happens to infant who do not form some form of secure attachment. Extant literature suggests that in case there is a failure to be part of a secure attachment during infancy, then there is bound to be negative impact on the behavior of the affected individual. This is notable in the early childhood as well as during adulthood. The children who are diagnosed with oppositional-defiant disorder (ODD), post-traumatic stress disorder (PTSD) or conduct disorder (CD) usually show signs of attachment related problems. This is possibly as a result of : Early abuse Neglect and Trauma. It has been suggested by clinicians that early attachments do have very serious effects on the future relationships .For example, people who are securely attached during their childhood do tend to have positive qualities such as: Good self esteem Strong romantic relationships Ability to disclose oneself to other people. It has been suggested by several theorists that the attachment theory is a special kind of psychological theory that gives a description as well as explanation to be used as a theoretical framework necessary for discussing the various types of affectionate relationships that do exist between individuals. This theory which got its origin from John Bowlby in 1969 has continued to be influential as a logical framework to be utilized in the explanation of interpersonal relationships as pointed out by (Hazan, Shaver, 1987). Bowlbys theory was heavily influenced by the work of Harry Harlow. Harlow is the one who made a discovery that infant monkeys that got separated from their caregivers (mothers) ended up clinging to objects that were as fluffy as their mothers as opposed to the wire-coated food sispensers.This was a strong indication that the infants had a strong need to be nurtured as poited out by Harlow Suomi (1970).It was the belief of Bowlby that the attachment style of an individual is developed in their childhood and gets heavy influence by the infants relationship with the primary caregiver. His other belief was that an individual style of attachment is durable and has a strong influence on the way the person would relate to others through our their life time (Bowlby, 1969).There are however some theorist who challenge this notion. Secure attachment style This is the very first attachment style. Individuals who are securely attached have very low self esteem coupled with low avoidance. They however have positive attitudes towards themselves and towards the rest of the people. In order to promote secure attachment in children, it is important for the primary caregivers to be dependable, supportive and provide a safe haven as pointed out by Bartholomew Horowitz (1991). Ainsworths strange situation study revealed that securely attached children are characterized by several behaviors such as protestation of their caregivers departure while having the ability to begin being in happy mood only to welcome the departed caregiver and be reassured once again of their comfort as outlined by Tracy Ainsworth (1981). There are other benefits that come with being securely attached. These include the ability to form very close and intimate relationships with very little ease while being comfortable with the autonomy. Secure adults usually feel like they are worthless and have expectations that other persons will be accepting while being responsive at the same time as outlined by (Hazan Shaver, 1987). The diminishing attachment style This form of attachment is characterized by individuals who have low anxiety coupled with a rather high avoidance. Therefore, they do have a positive attitude towards their existence. They however do have a high avoidance of others. This form of attachment is observable in children and is formed whenever an infants bid to gain comfort are rejected and their primary care givers are hesitant and generally reluctant to allow body contact between them. This makes them to pick up their young ones in very abrupt manner. There is also an element of controlling behavior with very limited emotional response as indicated by (Hazan Shaver, 1987). An observation by Ainsworth shown that children who are dismissing had a characteristic of not being distressed by the departure of their caregivers and they were also not too much bothered by their return. This observation was reported by (Tracy Ainsworth, 1981). In adults It is also a general fact that adults who belong to the category of the dismissing individuals do feel a certain sense of worthiness. They however possess a very negative disposition towards other individuals. They do have a self protection mechanism that involves the avoidance of very close relationships and the maintenance of a general sense of independence coupled with invulnerability. The preoccupied (Fearful avoidant attachment styles) This third attachment style is referred to as the preoccupied style. These persons do experience a very high level of anxiety coupled with low avoidance. Therefore they get preoccupied and do feel on a constant basis, a sense of unlovabililty along with that of unworthiness that is combined with an affirmative evaluation of others. The preoccupied style is usually formed whenever a primary care giver is inconsistent in their manner of parenting. This is marked with being loving while being responsive. This is however true only when they are able to manage but not in their response to the childs signals as pointed out by Cassidy (2000). In adults Several adults have been shown to be exhibiting this style and they are known to be in a constant quest to be accepted by others through the gaining of acceptance of other individuals in the community. Fearful avoidant style This is the last type of avoidance styles It comprises of highly negative individuals.They do have: High anxiety High avoidance They also feel the following: Unworthy Unlovable They view people negatively and regard them as either rejecting or untrustworthy. Due to this, they usually avoid very close relationship and try to avoid being rejected at all costs. This group is made up of individuals who have been abused and neglected as pointed out by (Bartholomew Horowitz, 1991). The durability of the attachment styles The durability in this case refers to the state of stability of the attachment styles. This has however been a subject of too much controversy and debate. The attachment theory postulates that after repeated experiences during an individuals childhood, they do while in infancy, develop a string of knowledge structures a concept that can also be referred to as an inner working model that acts as a representative of the various several interactions that the infant had while they were with their primary care giver. The infant then learns of the fact that whenever their primary caregivers get responsive then they have an opportunity of counting on them as well as others should need be. On the other hand, in case the primary care givers are cold, unresponsive and inconsistent, then the child would soon learn to ignore or rather neglect their role in his or her life in regards to gaining comfort. . This model has for a long time been thought of as being persistent throughout the life of an individual and can be considered to act for them as some sort of a guide as illustrated by Fraley, (2002). In order to support this model, we bring out the fact that adults generally do tend to be more attentive to situations that bring out their experiences and to information that is in congruence with their worldly expectations. This is called the confirmation bias In order to illustrate this, we look at the study that was conducted by Simpson, Rholes, Nelligan in 1992 that portrayed that people who have avoidant working models with a general view of others as being unreliable did also vies social scenarios as being ambiguous. A study conducted by Roisman, Collins, Sroufe, Egeland (2005) in order to explore if an infants style of attachment could be predictive of their adult hood indicated that: A secure mind state in regard to one;s romantic relationship and better of (high quality) romantic relationship is usually a result of a secured attachment relationship that took place in infancy. In yet another study by Torgersen, Grova, Sommerstand, (2007) whose research relied on the test results of hypothesis that purported that attachment in most adults is heavily influenced by certain genetic factors. This was done through a comparison of both monozygotic as well as dizygotic twins attachment styles. Their result is was that both the environment and the genes have a profound influence on attachment Recent theories Several recent theories dispute this notion. They do propose however that the durability of a certain style is a functions of the stability of an individuals environment. This can be illustrated with a consideration of the experiences of new relationships and formation of new attachments both of which can bring about positive influence on an individuals working model. It is worth noting that the attachment theory is very crucial in the explanation of an individuals interpersonal relationship in a lifetime. The four proposed attachments styles: Secure Preoccupied Dismissing and Fearful avoidant Are all crucial in the explanation of an individuals interpersonal relationship. It is important to note that the durability of attachment has been questioned and more research is going on this. Applications to social phenomena Attachment theory in raising children Attachment is the link that forms between the person taking care of an infant and the infant itself from when it is between eight to nine months of age, giving the child security emotionally. Bonding starts from when a child is being given food, and goes on to participating in pseudo-dialogue and then it is followed by the child taking part in more active roles of proto dialogue, as shown by Kaye (1982), other ideas such as inter-subjectivity and scaffolding have been looked into by psychologists. As an infant continues growing, their attention towards the person taking care of them increases. John Bowlby (1958, 1980) founder of the attachment theory was involved in extensive analysis on the emotional link between infants and adults and he had a strong belief that the early relationships greatly determined the emotional and behavioral growth of a child. An earlier study done by Bowlby in 1944 found out that children who had an unstable upbringing where more likely to become juvenile derelicts. His work is often free to criticism and has been improved on with further research. Other following research has measured different levels of security and insecurity in children from early times by use of the method known as Strange Situation Test. Other explorations have also shown different types of the difficult habits and how a child may relate with the person taking care of them actively. Bowlbys theory was founded on ideas from ethology studies and earlier works. The psychodynamic theory as put by Sigmund Freund was very pertinent during the 50s following the Second World War when women were taking up caring for households and playing motherhood roles as men were going back to employment post war. Sigmund believed that every child ought to have a relationship with one caregiver monotropism and that separating from this person would bring about the proximity promoting behaviors in the attachment order. The caregiver coming would cause the behaviors of, clinging, making noise and crying to come to an end. The protected grounds of the affectionate links present between the parent and infant representation becomes part and parcel of the inner working model. These therefore become the heart and the base of all close relationship during continuation of the childs life all through to adulthood. The interference of a mother and childs relationship through lack of emotion, se paration and bereavement to the bonding process. Bowlbys theory of maternal deprivation (1951, 1953) was supported by Konrad Lorenz imprinting study on the young ones of animals done in 1966. He believed that the childs caregiver should impress as a constant figure, and that lack of maternal links between mother and child could be dangerous to the childs health mentally and could cause delinquency. His opinions on long term organizational care were that if a child was placed in a foster home before reaching two years and six months social, emotional and cognitive development may not be delayed but his other works show there has been varying types of parting in youth with serious behavioral issues. Attachment behavior as looked into by Mary Ainsworth works (1985) Ainsworth Bell, (1974) Ainsworth et al (1978) becomes the base for all potential connections and this develops up to two years from the time the child is born. She also agreed with Bowlby on the opinion that the process of attachment bonding occurs at the age of two years. Roughly when the infant is about 7 months old when they get to be watchful of strangers and unknown environments. This continues until the child attains two years of age. The process Ainsworth (1969) investigated to determine if a child was securely or insecurely connected was the strange situation paradigm. This involved a series of short separations and reunions. The childs parent and a person unknown to the child took part in the study with a child aged one year, there were eight series in total and Ainsworths measurement on secure and insecure connection was founded on the reunion scene of how the child reacted in such a situation. Evaluation was carried out using four different variables. The results showed that there were three main varying styles of adjusting. Type A was the anxious and avoidant. The Type B secure while the Type C was the anxious and ambivalent. Most children showed secure attachment; one fifth of them showed anxious/avoidant and one tenth showed anxious/amb ivalent. Main and Solomon (1990) introduced yet another variable, D Type: which in recent times was disorganized to match the behaviors of children in risky environments. The strange situation paradigm, has been faulted by Judy Dunn (1982, 1983), she believed that children from varying backgrounds like institutional care and those living with their families may bring different meanings to the test and the childs environment. The method and results of the experiment are doubted even by Judy Dunn herself. In another study carried out by Richman in 1982 et al it showed that different dangerous factors of disturbed behavior can be evident from the time a child is three years old. Some of the factors known to influence a childs emotional development are the mothers mental state, marital stability and the parents attitudes to the child. The childs active part must also be taken into consideration when giving advice on bringing up children as is shown in Sameroffs 1991 transactional model, as children interact with their environments, while the caregiver develops the childs behavior and how they will relate in future. In Ainsworth and Bowlbys view in which they both agree relationships are universal it can said that different peoples and cultures have different degrees on to what degree or amount of time an infant should be left alone, Japanese, the Chinese and the Israeli results showed Type C in a research done across cultures by one Marinus van Ijzendoorn and Peter Kroonenberg in 1988. Problems could also be with the ethological view of drawing comparisons between children and the young ones of animals as they could be controlled by an instinct. Bowlby considered only the effect on the child by the caregiver yet other factors could affect this such as the child moods. A mother whose child has a thorny mood could prefer to work and leave their child in a day facility which in turn could have a negative effect on the mother being unable to leave the child behind with other people. The mothers patience and the look of the goodness of fit. Researchers Chess and Thomas (1984) suggested that attachme nt could impact on the behavior and a reflection on the attachment link between the child and the primary caregiver (mother). Bowbly and Ainsworth worked together in the development of secure links as per the sensitive mothering of a child in its first year but it could have an impact on the mother as argued by Woollet and Pheonix in 1991, where if she has to abandon all her earlier work and duties possibly leading to frustrations. A workable alternative is to share the responsibility of parenting but this notion would appear to be contrast to the opinion of Ainsworth and Bowlby. The showing of the movie A Two-Year-Old Goes to Hospital, by James Robertson in 1952 showed the stress and pains of a child separated from the mother during a long stay in hospital. During this period mothers were advised not to pay regular visits to their children while in hospital. According to Ainsworth and Bowlby ,the abrupt and premature separation of the child could have terribly affected its emotional wellbeing and the bonding process. Separation and providing alternative means for taking care of the child have been researched on more recently. Day care was among the topics researched into by Bowlby and his belief was that that if a child started nursery schooling before attaining three years of age, it would also cause irreparable damage to the child. However, recent studies done during the 70s and 80s have shown varying opinions and this was proved in a research carried out by Laurence Steinberg and Jan Belsky in 1978 and in yet another study done by Clarke-Stewart and Fein (1983). A much later study done by Belsky (1988), had different views as mothers who worked for more than 20 hours a week showed a higher level of insecure attachment as compared to his earlier study which found absolutely no problems with taking children for day care, Clarke-Stewart opposed this data. Other crucial factors that needed to be taken into consideration according to Belsky were the difference in the surroundings, the children in the day care facility, the staff at the day care and the quality of the day care. Appendix A: Figure 1: Attachment models source (http://www.personalityresearch.org/attachment.html)

Cultural Difficulties of Joint Venture in China

Cultural Difficulties of Joint Venture in China The benefits in Joint Venture: JV gives more resources, greater capacity and increased technical expertise. It acts as a representative for marking the companys entrance to a new market when still it is at its learning stage. The mutual trusted partnership and co-operation will lead to its success. It strengthens the long term relationships or it may also collaborate on short term projects which lead them to access a new market and access to new technologies and they can also learn how to tackle the cultural difficulties if they are successful. The risks in joint venture: partnering with another company in an entirely new market is a bit risky. It takes more time and effort to build the right relationship. the problems will likely arise if the objectives of the JV are not clearly mentioned and explained or communicated. Normally the companies have their own objectives which will be different than the JV objectives. Imbalance in levels of expertise, assets and investments will lead to a poor integration and co-operation. Different culture and management styles will also lead to poor performance and co-operation. If both the companies doesnt provide necessary leadership support in early and developing stage of the JV it will also lead to disaster like dissolution. Cultural difficulties may occur for a global company in JV follows below: Understanding the cultural environments is critical to the success of the organisation or a company. Culture is important and it makes difference in the management. Variable  culture and different management styles will lead to dissolution of the venture.   Cultural differences always influence the way of making decision and solving problems. this also may lead to disaster. Unmanageable complexity, loss of autonomy, information  uncertainty and long term orientation will lead to failure of the venture. Human resource management plays a vital role in the Joint venture. Poor human resource  management will lead to ultimate failure of the venture. The companies on their own have different structural style but in a joint venture there is a  different style. It has been learnt in early days the Chinese use so called shame technique. The Chinese do not regard people as mature until they are at least 40yrs old. Most of the Chinese companies are part owned by the GOVT so the business decisions  making are done or influenced by govt burucracies and this will also consume more time  so this may also lead to impatience of global company. Within the advertising industry in China, advertisements have also not been spared from  controversy and national debate. With a strong influence of multi-ethnic Chinese culture  and history, companies are constantly challenged to convey their messages to potential  consumers effectively, accurately, and yet not appear offensive. While the Chinese  embraces globalization, they are not a least hesitant from voicing their dissatisfaction  when the contents of advertisements threaten their strong Chinese values. Western expatriate managers in JVs could be extraordinary. This could make an  expatriate assignment to JV in China and it will be a very frustrating experience. Presumably, cross-cultural training may be particularly helpful for the adjustment of westerners encountering the frustrating work environment in JV. In comparison, the  adjustment of Western expatriate executives in other types of organisations may not be  facilitated as much by cross-cultural training. Senior managers in China have good technical training, but it is not common for Chinese  managers to have formal management training. Besides, they may have little  international experience or understanding of a free-market economy. Such differences  may create substantial problems for expatriate managers in China. Disparity in education  and background may result in lower affinity on an interpersonal level. Differences in age  and experience may lead to further complications. A negative circle can easily take hold,  creating a considerable amount of stress. Unaware of the finer nuances of the local  cultural and social context, Western expatriates may quickly attribute their inevitable  business difficulties to the ineptness of their Chinese JV partners. This attribution could  be reinforced when they are reminded that they have been invited to China to improve on  the business deficiencies of their Chinese counterparts. To the Chinese, the word  contract means only a commercial agreement, not a legally binding document. Signing  a contract is a formal confirmation that they intend to do business with you, not an  indication of how they are planning to conduct business. It is well known that real  negotiation in China begins only after the contract is signed. Any problems arising  there from are due to the fact that the officials in the negotiation process have limited  authority and also tend to interpret the provision of the contract from their own cultural,  political and economic viewpoint. Also, the government frequently changes the  laws; hence, parties to the contract try to keep the arrangements as open and flexible as  possible. Recommendations to enable a joint venture: China is booming market which has  more than 1.3 billion of consumers and it has retained a considerable attraction for  international business. Initially, the Joint Venture law from 1979 only allowed foreign  companies to invest in joint ventures (JVs), but from 1987 onwards they could also form  wholly foreign-owned enterprises. Although the number of wholly foreign-owned  enterprises are increasing at a faster rate. So if a global company wants to market their  products in the Chinese market pyramid then the best option to attain their goal is to  make a JV and reach their goal in china while still in the developing process. China  is distinctly different from most other countries and would be a challenging destination  for Western business expatriates. Their need for effective cross-cultural skills appears to  be substantial, as they have to adjust to a fundamentally different cultural and social  context than their own. That adjustment may be facilitated by means of cross-cultural  training, there is inconclusive evidence of its effectiveness the impact of such training  may be contingent on circumstances at the host location. Hence, the challenges  facing Western expatriate managers in JV could be extraordinary. This could make an  expatriate assignment to a very frustrating experience. Presumably, cross-cultural  training may be particularly helpful for the adjustment of westerners encountering the  frustrating work environment in JV. In comparison, the adjustment of Western expatriate  executives in other types of organisations may not be facilitated as much by cross-cultural training. In organisational settings totally dominated by the foreign parent,  Western expatriates may encounter a less frustrating internal work environment. It is best that the global and foreign company both should seek due representation in the  top management group. They both should offer enough leadership to provide a better  developing process. Human resource management plays a vital role in joint venture before starting the  process for the joint venture they should go for look see process in which they analyse  the key factors like how they are going to train and employ staffs from china with the  help of the JV company, by studying the cultural advantages and disadvantages and what  are the resources they will be needed from the parent company and from the foreign  company. Next the key task should be picking the right person for the right job and they  should also keep in mind that in china they consider the person is mature when at least  they are 40 yrs old others will be considered as kids, so they should keep the age in mind  when they are appointing key persons in the company. Language training may vary from brief survival language instruction to extensive,  immersion training, aiming for complete spoken and written fluency. Host language  ability may serve several purposes. Besides facilitating communication with locals, it  may also demonstrate an attitude of attempting to learn about the host culture, enabling  one to be polite, and permitting cultural understanding not otherwise possible. They three key dimensions of in-country adjustment: (1) adjustment to work; (2) adjustment to interacting with host nationals; and (3) adjustment to the general non-work environment. For a successful company it should establish a good relation with the partner company to learn the cross culture and what are the key tasks they should concentrate to acquire the required knowledge for implementing the process to form a greater JV company. They should provide training for the people in the organisation to understand basic tenets of Chinese values, norms, and behaviours through cross-cultural training may facilitate the daily work routines of the Western expatriates increasing their work adjustment. In a Joint venture both the companies should learn their foreign languages in order to improve the communication and share information which will lead them to success in the joint venture. Both companies should share their resources, technology and analyse the aims and objectives of the company to succeed in the JV. Marketing is one of the major tasks in the joint venture company are any company. Marketing: Marketing, among all business functions, is most down-to-earth in terms of dealing with customers. As ordinary customers, every one of us already knows about  marketing. After all, it is all around us. Many people may be under the impression  that marketing is only selling and advertising, but it is actually only the tip of the  marketing iceberg. There exists a massive network of people and activities, competing  for customers attention and purchases. In todays marketplace, marketing must be  understood in the new sense of satisfying customer needs. They define marketing as  the process by which companies create value for customers and build strong customer  relationships in order to capture value from customers in return. The company has to understand the marketplace and customer needs and wants. Therefore, the company needs to research its customers and the market place in order to collect and manage marketing information and customer data. The second step, designing a customer driven marketing strategy, takes place once the market place and customers are fully understood. The company will select which customers to serve through market  segmentation and targeting. A value proposition will also be decided through  differentiation and positioning. After deciding on its overall marketing strategy, in the  third step, the company is ready to construct a marketing programme, which  transforms abstract strategies into real value for customers. The programme is also  known as the marketing mix which consists of 4 elements (the 4Ps)-product, price,  place and promotion. The fourth step, which is actually throughout the whole  marketing process, is to build profitable relationships and create cu stomer delight. To  achieve the goal, the company must establish strong relationships with marketing  partners as well. The fifth step is when the company can finally reap the fruits of its strong customer relationships by capturing value from customers in return. Once the  company has created satisfied and loyal customers, it can capture customer lifetime  value with a result of increased share of market and customer. The marketing mix starts with product strategy. Product covers more than the physical goods the company wants to sell. It is the goods-and-service combination the company offers to the target market. The company has to be aware of the advertisements which they produce this may also incur some problems because within the advertising industry in China, advertisements have also not been spared from controversy and national debate. With a strong influence of multi-ethnic Chinese culture and history, companies are constantly challenged to convey their messages to potential consumers effectively, accurately, and yet not appear offensive. While the Chinese embraces globalization, they are not a least hesitant from voicing their dissatisfaction when the contents of advertisements threaten their strong Chinese values. Chinese culture at the level of national culture, which is best embodied in the values held by its people. A value system is seen as a relatively permanent perceptual framework that influences an individuals behaviour. Chinese cultural value system is so unique that it distinguishes Chinese culture from Western cultures and the other Eastern cultures. Chinese culture is composed of traditional culture, communist ideology. The key to understand the traditional Chinese culture is Confucianism. Having competed with the other schools of thought in history, such as Taoism, Buddhism, etc., Confucianism is undisputedly the most influential thought, which forms the foundation of the Chinese cultural tradition and still provides the basis for the norms of Chinese interpersonal behaviour If the HR department and the operations department are clear with the Chinese culture and able to differentiate between them then it will reduce the risk variable culture organisation. The first key and method to market a product is to adopt cultural approach in marketing. Culture penetrates our inner being subconsciously and at a deep level. World cultures  share many common features. it is highly risky to ignore the potential influences generated by distinctive Chinese culture on marketing outcomes. It can lead to embarrassing mistakes, or more importantly, little rewards after all the efforts on marketing. Strategic management has to be global, whereas marketing management largely needs to be tailored to local contexts; therefore, an intercultural orientation to marketing best serves a global strategic view. Product is the central element in the market offering. localization in China is to appeal to Chinese customers taste. The production department should always keep in mind that brand new designs for a single market may be very effective in terms of delivering customer value for a specific market. Whereas, it cannot be applied to a wide range because the costs shoot up. Price is a significant element of communication and a decisive element in the social interaction between buyer and seller. It endorses their agreement and shapes their relationship, immediately and in the long term. For customers, price is a means of evaluating products in terms of social representations strongly akin to culture. The major priority lies in capturing the most customer value at the lowest cost, which is achieved by sourcing locally. cultures influence on pricing seems a little weak. Pricing is a big problem facing many marketing executives. The rest of the marketing mix must be taken into account while marketers decide how to price. The choice of place or distribution is one of the two elements of the marketing mix, which are essential in pushing the product towards the customer. Due to that reason the distribution forms subtle relationships with consumers by means of direct contact, it also plays a role as a cultural filter. Companys promotion mix also called its marketing communication. Mix consists of the specific blend of advertising, sales promotion, public relations, personal selling and direct-marketing tools. The company uses the set of tools to persuasively communicate customer value and build customer relationships. Ideally if the company carefully coordinate these promotion elements to deliver a clear, consistent, and compelling message about the organization and its products then it can capture the market. And there are situation like you can only appoint Chinese officials only for certain market strategy and product developing, if the necessary steps had been taken by both of the companies then the JV will lead to great success. And there are necessities to have a relation ship in Chinese govt bureaucracies to have better understanding and learning of laws. Multinational companies or global company face more complicated marketing environments when dealing with customers cultivated in different cultures in the times of globalization. The JV helps in these situations so it is best to become a JV and focus on the market after studying the cultural differences thoroughly. There exist other concerns apart from culture, such as the local marketing environment, the companys long-term strategic plan. The marketing should be culture conscientious, they should perform locally as well as be customer value oriented, holding a global view. The key to success in joint venture is  the global company and the foreign company should have mutual understanding and trust on each other. In organizational communication, people are mainly to express him self through language to express ideas, concepts and facts. Language is the foundation of effective communication So it is best to keep a common language to communicate between the people. To improve cross-cultural communication skills as an effective measure is to develop cross-cultural training programs. These training programs should focus on training efficiency and effectiveness, avoid engaging in forms of training objectives and training should be based on object-choice training content, training content selection based training methods. These methods will help the organisation to run in smoother way. It is true that global companies cannot impose their ways of doing business on China. On the other hand, China actually wants and needs overseas firms to introduce more modern practices as a way of whipping domestic businesses into shape. So there will be success for the joint venture firms if they focus in the right direction at the right time. They should always analyse their aims and objectives it will lead them to success. Even though they are from different cultural backgrounds they should exceed in visualising their goal by communicating each other and passing through to even the lowest grade staffs. This reduces misunderstanding and their performance improvement can be seen. Due to the globalisation even the Chinese also try to keep up with the current trends in the market to survive so this will also help in a matter of fact for the joint venture company.

Inside Gates versus Out of Gates :: science

Inside Gates versus Out of Gates Turkey as an III World Society shows rapid urbanization process without industrialization which causes some problems in housing situation. In postwar period USA gave martial aid to Turkey, in order to provide to Europe agricultural needs, so there appears jobless villagers and sharecroppers because of changes in agricultural sector in terms of providing surplus by tractors namely by less human labor. So migration to big cities was emerged which is the reason for squatter settlements existence. On the other hand globalization plays a role in suburban development which is the upper-class people’s choice for leaving heterogeneous environment in city centers that causes to emerge new suburban homogeneous settlements as gated communities. Firstly, formation of squatter settlements implies ‘temporariness’ and the term ‘gecekondu’ refer building in one night. People build their gecekondus with having rising expectations for their future because they don’t have pessimistic feelings although they live in slums in the lack of even electricity. Gecekondu people are negatively labeled (stigmatized) as ‘peasants in the city’, uneducated, uncivilized, uncultured, backwards. They are also called as ‘varo ºÃ¢â‚¬â„¢, which is a sign of subordination and exclusion of these kinds of people. (Kiziltan, 2004) They survive in urban life by the help of democratic parties because they have high voting potential, which is populism as a political aspect, and also they provide cheap labor as their second survival factor in economic dimension. Gecekondu amnesty/pardoning become possible as gecekondu people play a role in production-having cheap labor potential and also in consumption by buying products which urban people use, in order to show that they can adapt to the urban life. According to Mass Society Theory, when individuals hardly connect to society they become members of social movements and mobilize against system. Besides this theory, second generation migrants are relatively deprived and fail to adapt in urban life so they display radical politic actions, try to challenge status quo, mobilize against advantaged groups. At the beginning squatters have only use value but after this value begin to turn into exchange value, so gecekondu people start to be stigmatized as ‘undeserved rich’, the villagers want to migrate to city to benefit from this exchanged value and other urban life’ social institutions(health services, education†¦etc) so there exits social mobility towards cities. Also, there is another factor which causes social mobility in squatters; squatters are heterogeneous environments which consist of people from different geographical background, so it is possible to expect high social mobility in these settlements.

Procrastination Essay -- essays research papers

Procrastination Procrastination is the act or habits of putting things off till the end out of laziness. Almost every student knows this dreaded word. They know if it becomes a habit, disaster happens with a sharp decline in school grades. But what they don’t realize is that procrastinating can actually benefit you in school. It can make you work harder, faster, and more efficiently on school assignments. Even life skills in the real world can be created from procrastinating. Procrastination can actually help you work harder, faster, and more efficiently. It sounds like an impossible thing, however if you’re like me or any other person that wants a fairly good mark on the next assignment, procrastinating can help you. While your friends are working hard on it, go play, and do the thing... Procrastination Essay -- essays research papers Procrastination Procrastination is the act or habits of putting things off till the end out of laziness. Almost every student knows this dreaded word. They know if it becomes a habit, disaster happens with a sharp decline in school grades. But what they don’t realize is that procrastinating can actually benefit you in school. It can make you work harder, faster, and more efficiently on school assignments. Even life skills in the real world can be created from procrastinating. Procrastination can actually help you work harder, faster, and more efficiently. It sounds like an impossible thing, however if you’re like me or any other person that wants a fairly good mark on the next assignment, procrastinating can help you. While your friends are working hard on it, go play, and do the thing...

Summary Creating Shared Value

Creating Shared Value Michael E. Porter, Mark R. Kramer; Harvard Business Review Summary The article â€Å"Creating Shared Valueâ€Å", written by Michael E. Porter and Mark R. Kramer and published in the â€Å"Harvard Business Reviewâ€Å" in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value.In the introduction the authors explain that the problem of the contemporary, narrowed capitalistic conception is the reduced trust that people have in business, which is seen as the reason for all kinds of environmental, societal and economic problems. In this neoclassical view, social responsibility is seen by businesses as a constraint in economic success which arises costs; conducting business as usual was seen as spending enough social benefit. Many companies tried to increase their profits by means o f restructuring and personnel reductions; at the same time, communities only perceived little benefit.But according to Kramer and Porter, the competitiveness of a company and the wealth of a community is closely interrelated. On the one hand, Firms need a strong social environment to have enough demand and to be able to benefit from public assets, on the other hand communities gain workplaces by having strong businesses. Firms set corporate responsibility programs only to improve their image and as cheap as possible, not because they regarded it as a productivity driver.Further more, they define themselves as â€Å"globalâ€Å" and often do not have a home base which the authors declare as â€Å"something profoundly importantâ€Å" in strategy theory in order to create value. Companies neglected the interrelation between a distinctive value creation and societal needs and focused more on the industry. For this reason the government had to arise laws restricting the success and c ompetitiveness of the companies, disregarding that nowadays firms in the global economy can easily move elsewhere.Porter and Kramer criticize the business models of most of the companies which focus on short-term profit maximization in contrast to long-term optimization, partially because the market forces them to do that, and did not pay attention to the most important customer needs and broader influences. It seemed that society and economy for a long time worked against each other. In the same time they request the companies to take the initiative in bringing business and society back together by focusing more on societal issues.This idea is not about charity but about understanding the markets and competition. The authors call this model the â€Å"principle of creating shared valueâ€Å". Increasing the shared value in this context is a self-interested concept to set policies and practices advancing the competitiveness of a company by means of enhancing the connection between economic as well as social conditions in their home community with the final goal to increase the total economic as well as societal value.A necessary condition for managers is to develop new skills and knowledge about social affairs, but the government also has to adapt in a way that gives companies the opportunity to act profitable under these circumstances. The authors go a step further and describe the three distinct ways every company has to create societal as well as economic value. They also interact in a way that improving in one of them means rising opportunities in the other. The first issue is reconceiving products and markets.It means that companies have to find out current unmet societal needs their products embody and try to fulfill them because innovations are nowadays the best business opportunities both in advanced and developing economies. An important point is that demand in this case is not static but very dynamic so that those opportunities arise frequently. Fir ms can reposition themselves quite often in order to absorb the grown potential. Especially in disadvantaged communities the demand is so high that firms can profit substantially by selling a large quantity to low prices; but sometimes new or redesigned roducts made for developing communities can also have applications to traditional markets. As a second way to create shared value the authors mention redefining and reexaminating productivity in the value chain which is largely influenced by societal issues. Misuse in those issues and externalities are costly both to the environment and the business. Firms can use synergies between economic and societal issues to raise satisfaction and create shared value.Previously, a change in environmental performance was avoided because it arose too many short-time expenses, but nowadays it is clear that it can even increase product quality and aviod costs. This new thinking is also enabled by renewals in technology and may unlock new, unexplored economic value. In a following step, Porter and Kramer mention parts of the value chain where changes can be made and were already observed, for example the reexamination of energy use or logistics, especially shipping routes. Besides, heightened environmental awareness ensures new methods of resource use and advantages all parts of the value chain.In the procurement area the traditional thinking of commoditization and price competition by only purchasing from small businesses in low wages countries changes into accessing to inputs and taking part in product production to ensure product quality and customer satisfaction. New distribution methods are developed to create shared value and lower environmental costs, e. g. iTunes or Kindle. Instead of holding down wage levels and diminishing health costs, many companies have learned that increasing the satisfaction and the welfare of their workers have a more positive impact on their results then called savings.Because of high transport ation and energy costs, a firm's location gains more and more in importance and now all steps of the value chain tend to be closer together. The third way to create shared value, after Kramer and Porter, is enabling the local cluster development. A cluster, a geographic concentration of businesses and institutions, is seen as a necessary condition to maintain productivity and competitiveness because no company can be self-contained. So business is dependent on their environment, e. g. consisting of nfrastructure and supporting companies, and has to work on it. A lack of framework conditions arise internal costs, such as costs of logistics or the possible pool of workers, and has to be identified and mended by the company. Another key condition is the formation of open and transparent markets. As mentioned before, the company's success is closely interrelated to their community; consequently a functioning cluster in their home base and further investments on it have multiplier effect s such as increasing demand and job creation.Their theory recognizes that societal needs define markets. Besides, social harms creating internal costs for firms can be prevented through increasing in technology and operations management. As a result, firms can even act more productive and expand their market environment. An important note is that the main goal is not to increase personal value but the total economic and social value, so this is not an issue about restructuring but developing shared value. While this article focuses more on the perspective of the companies, it also affects government and civil society.Considering all the facts creating shared value is a meaningful concept to influence simultaneously societal and economic progress in order to raise total benefits. But not all profits are equal. The authors claim profits involving a social purpose because to their opinion these profits endure; they call it â€Å"right kind of profitâ€Å". As result, Kramer and Porte r expect the next wave of global growth. The opportunities to create shared value are given, but perceiving the chance is up to the companies themselves and can be part of nearly every decision.

Do we have global culture? Essay

There are significant resonances here with academic depictions of globalization. I have argued elsewhere that an ‘economic-homogenization’ model of globalization is becoming increasingly dominant, in both academic and popular usage, which focuses attention on the improved combination of the global economy and its homogenizing effects on state policy and culture (Eschle 2004). Such a model is prevalent in International Relation (IR). It is characteristic of liberal IR approaches that support globalization, skeptical refutations of globalization as exaggerated and ideological, and critical IR theories that condemn globalization as profoundly damaging. It is with this last, critical, approach in IR that we find the strongest resonance with activist discourses. Both activist and academic critics share the assumption that globalization equates with the neo-liberal economic developments described above. Then, in an extremely significant move, these developments might be linked to the underlying structures of the economy and globalization reinterpreted as the latest stage of capitalism. According to Klein, ‘the critique of â€Å"capitalism† just saw a comeback of Santana-like proportions’ (2002:12). The global culture is usually used in contemporary academic discourse to distinguish the experience of everyday life in specific, exclusive localities. It reflects ordinary peoples’ feelings of suitability, comfort, and precision attributes that define personal preferences and rapidly varying tastes. In this framework, it is hard to argue that an overarching, global culture in fact exists. Jet-setting sophisticates can feel comfortable operating in a global network severed from specific localities, but the numbers involved are, as yet, insufficient to comprise a rational cultural system. For the majority people, place and locality still matter. Even the diasporic discussed by Appadurai are entrenched in local communities (sometimes several) tied together by universal perceptions of what constitutes a proper and fulfilling lifestyle. Many software engineers and Internet entrepreneurs who live and work in Silicon Valley, California, maintain homes (and strong social ties) in the Indian states of Maharashtra and Punjab. Rather than searching for substantiation that a world culture already exists, a more productive approach is to focus on features of life that are affected by the globalizing process. Modern research by anthropologists and media specialists makes obvious that globalism is not an invincible, unidirectional force that levels everything in its path. David and Anthony McGrew have depicted recent debates over globalization as divided among three general positions: the hyperglobalist, the skeptic, and the transformationalist. Briefly, the hyperglobalist understands contemporary globalization as heralding a new epoch of human history driven by the free movement of global capital and characterized by the inevitable rise of a world civilization that will result in the end of the nation-state. The skeptic, on the other hand, argues that this understanding of globalization is greatly exaggerated. Focusing on economic factors, the skeptic argues that there is nothing unprecedented about current levels of national interdependence, and that nation-states continue to be and will remain the primary political and economic actors in international affairs for the foreseeable future. In contrast, the transformationalist understands the current epoch as one of unprecedented change. But unlike the hyperglobalist, the transformationalist argues that the direction of this process remains uncertain and in contest. The transformationalist disputes the claim that the sovereign state is a thing of the past, but also challenges the claim that states remain as strong as ever. He argues rather that globalization transforms the relationship between states, markets, sovereignty, and the transnational sphere. It challenges the governing and legitimating capacities of old political arrangements, domestically and internationally. And it thus adds new incentives to the search for political innovation. (David and Anthony McGrew, 2002) To understand cultural changes one must draw a feature between form and content. Outward appearance and first impressions are approximately always deceptive; what matters most is the inner meaning that people consign to a cultural innovation. numerous theorists, including both opponents and proponents of globalism, task their own attitudes onto the people they assert to represent assuming that all humans see the world in the similar way. The perceived â€Å"sameness† of global culture often reveals the expectations of the analysts, relatively than the perceptions of those who are the subjects of analysis. Misunderstandings of this nature thrive in the literature devoted to globalism.